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Decision-Maker Research

Periodically, Radnor conducts research into the attitudes of American decision-makers.

Research Methodology

Decision-maker research utilizes Charlton Research Company's Informed American Methodology as modified by Radnor to focus on individuals who are more familiar with national and international affairs. This methodology segments out the opinions of those citizens who tend to be most active and involved in public policy development.

Radnor works with Charlton to collect public opinion data from a segment of the population that is more engaged in public affairs and in decision-making than the typical American. Because decision-makers are more involved in the public issues process, they tend to be more informed about current issues and, therefore, have a more informed opinion on complex topics. Over time, we have seen that the opinions of decision-makers set the tone for American public policy. Decision-makers tend to lead the general public on issues of public debate.

All sampled decision-makers are adults and are registered to vote. They have been involved recently in at least three out of a list of seventeen activities defined by Charlton Research for Radnor.

Examples of these activities include: signing a petition, writing a letter to an elected official, calling a radio talk show, and serving on a candidate’s fundraising or campaign committee. Similar methodology has been used since the 1940s.

Radnor and Charlton, however, have modified the list of activity to reflect changes in the American culture. We can further segment the sample population into minimally, moderately and highly informed Americans.

Decision-maker research anticipates conducting a 5 to 6 minute telephone survey for each quarterly research report. A survey of this length is typically comprised of between 12 to 15 questions, depending on the length and complexity of the questions.

We recommend a survey size of 900 interviews, which results in a margin of error of +/- 3.3%.

Timing

The length of time for a customized decision-maker research project is eight weeks. This includes questionnaire design, conducting the survey, providing aggregate data, and providing data analysis and a final report.

If questions are added to an ongoing decision-maker research project, the time involved is two to three weeks.

Cost

The following cost estimates are based on a survey population of approximately 900 completed interviews.

If questions are added to an ongoing 900 interview survey, the cost is $2,500 per question.

Deliverables

Survey costs include the questionnaire design, the sample development, data collection, survey aggregate, data analysis and charts and graphs.

Not included in these costs are out-of-pocket expenses and incidentals, including travel. These expenses are billed separately, at cost.

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